Business Advisory & U.S. Market Strategy
Market intelligence, business strategy and hands-on advisory for companies entering, operating and growing in the United States.
01
Expand to the United States
Determine whether the U.S. market makes sense for the business — and under what conditions — before committing capital, people and structure.
Market • Competition • Buyer • Pricing • Go‑to‑Market • Economics
Explore U.S. Market Entry02
Evaluate a U.S. opportunity
Test the claims, assumptions and economics behind the opportunity against independent evidence. We don't sell the opportunity. We evaluate it.
Acquisition • Franchise • Partnership • Distribution • Licensing • New ventures
Explore Opportunity AssessmentAlready operating in the U.S. and need ongoing strategic support? Business Advisory is an ongoing advisory relationship — it can start on its own or follow an assessment.
10+ YEARS
U.S. business experience
10+ BUSINESSES
Companies and business projects we have worked on
MULTIPLE INDUSTRIES
Technology · Manufacturing · Services · Real estate · Construction
Entrepreneur
Operator
Advisor
The advisory perspective behind Piacini was built through years of operating businesses in the American market. The figures above reflect operating experience and should not be interpreted as client performance or expected results.
Our point of view
Entering the United States — or growing once you're here — takes more than spotting an opportunity.
It takes understanding customers, competitors, pricing, operating economics, structure, risk and execution capacity before capital is committed.
The first question isn't “how do we enter?” It's:
“Should we?”
Capabilities
Market intelligence, validation, go-to-market, strategy and commercial execution are not competing products or mandatory stages. They are capabilities PIACINI deploys according to the decision at hand — and to what the assessment reveals.
What is the market telling us?
Market structure, buyers, competitors and the arenas in which a company can compete — and the gaps current solutions leave open.
Is there enough evidence to invest?
Demand, pricing and operating economics treated as hypotheses — confirmed, adjusted or discarded before capital is committed.
How do we position, reach and sell?
Positioning, channels, acquisition and the investment required — with what will be measured in execution.
What to prioritize, and how to execute?
Priorities, positioning, pricing and commercial execution — addressed within an assessment or an ongoing advisory relationship.
Ongoing relationship
Ongoing strategic support for companies and business owners facing consequential decisions on growth, positioning, commercial execution and operations in the United States. It can start on its own or follow an assessment — one does not automatically lead to the other.
The Piacini Framework
We don't start with a solution. We start by understanding the business, investigating the reality on the ground, weighing the alternatives — and only then recommending a direction.
Business • Objectives • Constraints • Economics
We start with the business as it actually operates — what it sells, how it makes money, what it costs to run, and what limits it today.
Market • Customers • Competition • Regulation • Operations
We investigate the environment where the decision will land: real demand, who already competes for it, what regulation requires, and what the operation demands in practice.
Opportunity • Risk • Capital • Feasibility • Scenarios
We turn information into comparable alternatives — opportunity, risk, capital required and execution capacity set side by side.
Enter • Don't enter • Adapt • Delay • Restructure
The recommendation has to follow from the analysis — not from the expectation the company started with.
Strategy • Roadmap • Implementation • Measurement
When the decision is to move, we turn strategy into an execution plan: sequence, owners, milestones and measures.
The framework runs end to end or in stages, depending on where the decision stands and what the company already has in place.
Experience
The experience behind Piacini was built by its founder inside the American market — running businesses, leading teams, developing products, structuring growth and facing real operating decisions.
More than a decade building, operating and advising businesses in the United States, with experience across construction, technology/SaaS, services, franchising, real estate and U.S. market-entry engagements.
Strategic transformation of a traditional construction model into a more repeatable, scalable services and franchise concept.
Co-founded and leads a construction technology company, developed from a need identified inside the operation itself.
Involvement in managing and growing several operations, including a high-performance sports academy that went from approximately 15 to 60 participants in a matter of months.
Business diagnostics, analysis of troubled projects, review of commercial documentation, negotiation strategy and decision support in complex business situations — always on the business and commercial dimension.
Ivan Leite Piacini is an entrepreneur, operator and business advisor based in the United States, with more than a decade of hands-on experience building, running, expanding and advising businesses in the American market.
His track record started in the operation — serving American customers, building teams, delivering projects and making business decisions under real market conditions.
Over the years that experience widened into construction, franchising, technology, SaaS, operations, business development, expansion and advisory.
That experience is the foundation of Piacini: strategy grounded in operating reality.
“Before helping companies enter the American market, I had to learn how to build companies inside it.”
Principles
Who we serve
Evaluating the U.S.
Before deciding, these need answers backed by evidence:
Evaluating an opportunity
Before committing capital, it is worth testing with evidence:
Already operating in the U.S.? For ongoing decisions on growth, structure, operations, profitability and positioning, Business Advisory is an ongoing advisory relationship.
Selected engagements
Feasibility assessment — current engagement
Economic, operational and market feasibility analysis for a Brazilian manufacturer evaluating entry into the United States. Engagement currently in progress.
Market feasibility assessment
Assessment of market opportunity, operating requirements and commercial viability for frozen bakery products in the United States.
Assessment of U.S. opportunity
Assessment of the U.S. opportunity for a Brazilian manufacturer of aluminum and PVC window systems.
Business & commercial advisory
Business and commercial support to a contractor on a disputed project: diagnostics, review of the contract's commercial documentation and negotiation strategy.
Confidential engagements are shown anonymized. Piacini provides business and strategic advisory and does not provide legal services. Matters requiring legal analysis or representation should be handled by appropriately licensed counsel.
Tell us what your company is weighing.
Initial assessment
Every request is read individually. If there's a fit between your situation and how Piacini works, you'll hear back with proposed next steps.
Request received
Requests are reviewed individually by Piacini. If your situation is a fit with how we work, you'll hear back with proposed next steps.