Terms of Use

Acceptance of these terms

By accessing or using this website, you agree to these Terms of Use. If you do not agree with them, please do not use the website.

These terms are between you and the business that operates this website under the PIACINI brand (“Piacini”). If you use the website on behalf of a company, you confirm you are authorized to accept these terms on its behalf.

What this website is for

This website describes Piacini, its point of view on doing business in the United States, and the kinds of business questions it works on. It also allows visitors to send an inquiry through a qualification form.

The website is a general information and business-development resource. It is not a service you subscribe to. There are no user accounts, no client portal, no payments and no online purchases on this website.

No professional relationship from using this website

Reading this website does not make you a client of Piacini, and does not create a professional, advisory, consulting or fiduciary relationship of any kind.

Content here is written for a general audience. It is not tailored to your company, your market, your financials or your situation, and it should not be relied on as if it were.

No engagement created by contacting us

An engagement begins only when the parties enter into a written agreement, or otherwise formally agree to engagement terms. Until that happens, no work has been undertaken for you, no obligations have been assumed, and you should not act — or refrain from acting — on the assumption that Piacini is advising you.

Piacini is also free to decline an inquiry, and receiving your message does not oblige us to respond or to take on the matter.

The content on this website is general

Material published here — including descriptions of our approach, frameworks, observations about markets, and any articles or examples — is general in nature and current only as of the date it was written.

Business conditions, regulations, market data and commercial practice change. We do not undertake to update published content as circumstances move, and you should not treat anything on this website as current advice about your specific situation.

No legal, tax, accounting, immigration or investment advice

Where a matter requires a regulated professional, you should engage one. Our Disclaimer sets out these boundaries in more detail.

Piacini also does not act as a broker, securities or transaction intermediary, or investment adviser, and does not issue formal valuation opinions or appraisals. An Independent Opportunity Assessment or a U.S. Market Entry Assessment is business and market analysis: it is not legal, accounting, tax or regulatory due diligence, it is not an investment recommendation, and it does not replace the appropriately licensed professionals for those reviews. A formal valuation, where needed, should be engaged separately from a qualified provider.

No guarantee of results

Piacini does not guarantee any business, commercial or financial outcome, and nothing on this website should be read as a promise of results.

Descriptions of prior work, operating experience or engagements are historical. Past experience does not guarantee future results, and outcomes in any business depend on many factors outside our control, including decisions made by the client.

An assessment performed by Piacini tests assumptions against the evidence available at the time of the analysis. It does not guarantee that an opportunity, business, franchise, partnership or U.S. market entry will succeed, or that information supplied by sellers, promoters or other parties is complete or accurate.

Your responsibilities

You are responsible for the accuracy of information you submit and for any decision you make in connection with this website. If you provide information about another person or company, you confirm you are entitled to do so.

You are responsible for the security of the device and connection you use to access the website, and for complying with the laws that apply to you where you access it.

Permitted and prohibited use

You may read this website, and copy or print pages for your own internal reference. You may share links to it freely.

You may not:

• republish, resell or commercially exploit the content without our written permission
• use the website or its content to build a competing product, service or dataset
• scrape, harvest or systematically extract content or contact information, including by automated means
• submit false, misleading or unlawful information through the form
• send malicious code, or attempt to gain unauthorized access to the website or any system behind it
• interfere with the operation, security or availability of the website
• use the website in a way that infringes the rights of others or violates applicable law

Intellectual property

The PIACINI name and branding, the website copy, design, layout, graphics, structure, and the frameworks, methodologies and analytical approaches described here are owned by Piacini or used under licence, and are protected by applicable intellectual property law.

This includes the Piacini framework — Understand, Investigate, Evaluate, Decide, Execute (in Portuguese: Entender, Investigar, Avaliar, Decidir, Executar) — as an expression and description of our approach.

“PIACINI” and associated marks are trademarks, service marks or proprietary identifiers as applicable. Nothing on this website grants you a licence to use them. Third-party names and marks that appear on this website belong to their respective owners.

Third-party links and resources

This website may link to third-party sites, publications or data sources. Those links are provided for convenience and do not imply endorsement, verification or any relationship with the operator.

We do not control third-party content and are not responsible for its accuracy, availability or the terms on which it is provided. Accessing it is at your own risk and subject to that party's own terms.

Accuracy and availability

We aim to keep this website accurate and available, but we do not warrant that it will be error-free, complete, current or uninterrupted.

The website is provided on an “as is” and “as available” basis. To the fullest extent permitted by applicable law, we disclaim implied warranties, including warranties of merchantability, fitness for a particular purpose and non-infringement. We may change, suspend or discontinue any part of the website at any time.

Estimates, scenarios and forward-looking statements

Any market sizing, feasibility comment, economic assumption, scenario or projection that appears on this website is an analytical estimate based on assumptions and information available at the time, not a forecast of what will happen.

Estimates and scenarios are decision tools. They carry uncertainty, they depend on inputs that may change, and they should not be relied on as statements of fact or as a basis for committing capital without your own analysis.

Limitation of liability

To the fullest extent permitted by applicable law, Piacini and its officers, employees, contractors and agents will not be liable for indirect, incidental, special, consequential, exemplary or punitive damages, or for lost profits, lost revenue, lost data, business interruption or loss of business opportunity, arising out of or relating to your use of this website — whether based in contract, tort, statute or otherwise, and whether or not we were advised of the possibility.

To the fullest extent permitted by applicable law, our aggregate liability arising out of or relating to this website is limited to US$100 (one hundred United States dollars).

Some jurisdictions do not allow certain exclusions or limitations of liability. Where that is the case, the limitations above apply only to the extent permitted, and nothing here excludes liability that cannot lawfully be excluded.

Nothing in this section applies to a signed engagement agreement. Liability under an engagement is governed by that agreement.

Indemnification

You agree to indemnify Piacini against claims, losses and reasonable costs arising from your unlawful use of this website, your breach of these terms, or your infringement of the rights of a third party through your use of the website.

This obligation is limited to conduct within your control and does not extend to matters caused by Piacini.

Governing law and venue

These terms, and any dispute arising out of or relating to them or to this website, are governed by the laws of the State of Florida, without regard to conflict-of-laws principles. Any such dispute will be brought in the courts located in Orange County, Florida, and the parties submit to the jurisdiction of those courts.

Governing law is stated subject to final legal review before publication. The venue element cannot be finalized until the operating entity is formed; until then that element is a placeholder and should not be relied on by either party.

Changes to these terms

We may update these terms as the website or applicable law changes. The version published on this page is the one in effect, and the effective and last-updated dates appear at the top. Continuing to use the website after a change means you accept the updated terms.

Severability and entire terms

If any provision of these terms is held unenforceable, that provision will be limited or severed to the minimum extent necessary, and the remaining provisions will remain in force.

Our failure to enforce a provision is not a waiver of it. These terms, together with the Privacy Policy and Disclaimer, are the complete terms governing your use of this website.

Contact

Questions about these terms can be sent to contact@piaciniadvisory.com.

This website is operated under the PIACINI brand.

Relationship to signed client agreements

These terms govern use of this website. They do not govern consulting or advisory work.

Where Piacini and a client have entered into an engagement agreement, statement of work, proposal acceptance or similar written instrument, that agreement governs the professional relationship — including scope, fees, confidentiality, ownership of deliverables, liability and dispute resolution — and supersedes these terms to the extent of any conflict, as it relates to that engagement.

Nothing on this website modifies, expands or limits a signed engagement agreement.